Micro & Landing Pages
Landing Pages are all about conversions, it's important to optimize them for the maximum conversion and lead generation rates possible. On the other hand, a microsite is a very small website which has a few pages devoted to just one topic. User experience is crucial for both of these, and superb design concepts are essential for creating a good user experience. These statistics should help you optimize landing pages for conversion and lead generation in 2022.
1. A landing page's average conversion rate is 26.5%.
2. The majority of landing pages convert at 10% or less.
3. Conversion rates are lowest on landing pages that request personal information such as name and gender.
4. Landing pages with load times of 0-2 seconds have the highest conversion rates.
5. Each additional second of load time reduces a website's conversion rate by 4.42% in the first 5 seconds after a click.
6. Having 10-13 landing pages can enhance lead generation by up to 55%.
A landing page is just a web page that visitors "land" on. Isn't it obvious? To be honest, it isn't. Landing pages are among the more difficult marketing assets to build and execute effectively. Regardless of your end goal, the most important goal for any marketer is to create a high-converting landing page. A landing page establishes your organization's credibility, presents the benefits of your services and/or products, and ultimately encourages conversion by providing a strong call-to-action (CTA).
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Our sustainable & cost-effective digital marketing agency offers a full range of services and can help you with the pitfalls and complexities of online marketing. Our seasoned web designers and marketing specialists understand your campaign objectives and develop strategies that enhance your online marketing efforts. A dedicated team of landing page designers designs and defines a clear user journey path to encourage visitors to click through.
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