Social Media Advertising

On an average, 28% of the users who use the internet found new products after viewing social media ads. 49% of online users say that they purchase products from brands whose advertisements they watch on social media. As a marketing medium, 72% of B2B marketers use social media as a paid marketing channel. Young adults are adopting social media platforms so early. However, usage of older adults has been rising in recent years, with more 50–64-year-olds using Facebook than those 18–29-year-olds.

As so many people are using social media platforms like Facebook, Instagram, Twitter & LinkedIn everyday, social media advertising is the strong marketing strategy that you don't want to miss out on.

Advantages of Social Media Advertising:

Whether you want to target teens on Instagram or make yourself known to millennials on Twitter, success lies in developing a sustainable social media advertising strategy for your business. For this, you need to understand the benefits of social media advertising, and how these can be implemented to your business.

1. Improved brand loyalty:

Your business can build a loyal customer base through social media engagement. Advertising on social media is more than just promoting your products. Connecting with your target audience and building meaningful relationships is possible through social media.

Advertising on social media is an effective way to demonstrate social proofing, which can improve brand loyalty and turn one-time visitors into lifelong customers.

Customer testimonials or case studies can be used in social media advertising to demonstrate customer satisfaction.

You can further boost brand loyalty by using remarketing ads on social media that keep your products at the forefront of your customers' and website visitors' minds.

2. Increased brand awareness:

You can increase brand awareness by promoting your business, products, and services through social media.
Using social media ads puts your brand in front of millions of people before clicks and conversions even occur.
When your brand appears with a 'sponsored' label on social media or in front of a YouTube video, you'll increase your brand's visibility, keeping your business fresh in people's minds even subconsciously.
Of course, increasing brand recognition for your company has many benefits. This increased exposure from social media advertising could produce new leads and higher conversions for your company, whether you are a well-known brand or a newcomer to your industry.

3. Higher conversion rates

Social media advertising campaigns can help your business to generate more leads & conversions. In a survey, 27% of people in the Digital 2020 report stated that they found new brands and products through social media adverts.

4. Boost leads for your business

As you already know, social media advertising is a great approach to increase the visibility of your company and expand your customer base. You may effectively use social media advertising for your business by implementing targeted lead generation ad campaigns. For businesses who serve customers and want to increase their lead generation, Facebook's lead generation and messaging advertisements are the perfect option.

Social media Advertising can be difficult to understand if you are not familiar with the way it works. By understanding its challenges, you can face them better. You can draft your strategy, use the right tools, and tweak your approach accordingly.

1. Decreasing Engagement Rates and Low Amount of Post Interactions:

There is no secret that organic engagement on social media platforms has been on a downward trend.

More users and brands on the internet means that you’re quite competing for the attention of customers and followers. After all, there are only so many interactions to “go around.” Additionally, while the issue of declining engagement initially only affected Facebook and Twitter, the development is now affecting brands on Instagram. In fact, according to recent research from Rival IQ, Instagram engagement rates have dropped 30% year over year.

2: Identifying the Right Platform:

The next hurdle marketers face is in the selection of which platforms to leverage.The COVID-19 pandemic has increased social media use among users and drew marketers to new platforms that boomed during the pandemic.

Few marketers did research their target audience enough to identify the platforms where their target audience is active.

Promoting your business into the wrong platforms might drain your budget, especially if you frequently employ paid advertisements. If you make this error, your company's decision-makers might simply stop supporting social media marketing if they weren't already convinced of its value.

3: Understanding the Target Audience:

Many brands have excellent in-store sales but fail miserably on social media. In contrast to social media, where brands must actively seek out customers, customers approach brands in brick and mortar stores. Some brands don't know how to accomplish this, either.

Too often, marketers start by creating content before identifying their target audience. They believe that engaging content converts even when it is not targeted. Even if outstanding content attracts interaction, if it is not customized to the demands of your target audience, it may not result in leads.

At NetNivaran the Sustainable Social Media Advertising Agency helps you determine the best social media platforms for business types in your industry to ensure the amount of new business garnered is over and above the resources poured into your social networking ads.